“We’ve bottled the raw essence of masculinity to bring you a world first – Animus – the quintessential masculine scent that inspires all manly traits”
What are the essential traits of the masculine energy?
Branchment (masculine)
- Relates to the male basic nature, Animus, and primary nature combined with hereditary history, strongly influences family.
- Can be formed to strengthen the individual’s coping mechanisms of being able to draw on the family energy.
- This position is held by the Alpha male (not necessarily the father)
- Values are energy gathering (food, money), protection, spiritual and life leadership, and dynamic presence.
What are the masculine attributes?
Scholars suggest integrity and equality as masculine values in male-male relationships and virility in male-female relationships.
What are the masculine archetypes?
In mythology and world religions, male archetypes are commonly acknowledged as the legends of ancient heroes and include:
- The Odyssey
- The Epic of Gilgamesh and
- Iliad
These legends preserve masculine values and qualities of the quintessential hero such as respect, courage, wisdom and risk taking.
Cicero wrote “a man’s chief quality is courage”.
- From a Jungian understanding of analytical psychology, the concept of animus represents the male half of Anima and Animus.
- In Chinese medicine and philosophy, the concept of yang represents the male half of yin and yang
- Tiferet is the great Father, the masculine .
- In Hindu traditions, Shiva is the supreme masculine God and is seen as the destroyer or transformer of the trimurti.
- In Hinduism, Lingam is masculine and is the universal generative power.